Source: The Fledgling Fund

Using the documentary film, Made in L.A., this guide defines the relationship between distribution, strategic communications and  audience engagement.

This guide is useful for those video activists who want to ensure that their distribution practices goes beyond publishing their videos towards a more active engagement with their target audience.

From the Introduction by Emily Velleren:

“What comes to mind when someone mentions independent film “distribution”? You can probably define that fairly easily – the selling and delivery of these titles to audiences through any number of means: theatrical, DVD sales, festival release, broadcast and perhaps even online streaming.

What if someone said “outreach” or “audience engagement”? Can you define and distinguish those terms as easily? We have found that these two terms are often used interchangeably – creating confusion within the social issue independent film community, and in our own conversations. We hope that this paper creates a more standard definition for the terms and infuses a new understanding of the importance of each of these distinct components and how they work together to spark social change. From our perspective, distinguishing these terms is critical because they are key components of the work we do at The Fledgling Fund – supporting creative media that inspires social change.”