Impact Research

Understanding Media Impact Beyond “Big Documentary”

Understanding Media Impact Beyond “Big Documentary”

(The article was first published in the report ‘Decoding Media Impact: Insights, Advice & Recommendations’ by Media Impact Funders) Social change must by necessity be social. However, the auteur documentary impact model is one where creators often work...
Getting Practical with Impact

Getting Practical with Impact

Video for Change practitioners can no longer get around impact. Donors require video-makers to measure their impact and lately, a lot of attention has been given to video’s role within society and civic movements. Britdoc’s Impact Guide is probably the most used guide...
Understanding Impact

Understanding Impact

Ever since I started my work for the Video4Change Network, I’ve been continuously confronted with the word, “impact”. What is it? How do we measure it? How do we define it? And how do we communicate it to others? Ever since I started my work for the Video4Change...
Video for Change and our “Taxonomy of Impact”

Video for Change and our “Taxonomy of Impact”

This post considers the types of impact Video for Change practitioners can contribute to. It also discusses how our ‘taxonomy of impact’ has been integrated into the early development of our Video for Change Impact toolkit. Last week the Center for...