Television, DVDs, VCDs, screenings and passing files face-to-face are all important distribution mechanisms you may consider. While there might be a lot of hype these days around online video distribution, offline methods remain extremely effective and should not be underestimated. The vast majority of the world’s population doesn’t have internet access, and only a minority have access to the broadband connections required for publishing and receiving video online.

This section will take you briefly through creating DVDs and VCDs, putting on community screenings and ways in which you can combine online and offline distribution to reach the right audience. 

DVD & VCD Distribution

DVD stands for Digital Versatile Disc. DVDs can be burned in many different formats and used to store any kind of data. They can have a single layer of information burned on one side of the disc (single-layer), two layers of information on one side (dual-layer) or have information on both sides (double-sided). Each layer or side can contain up to 4.7 Gigabytes of video or other data. DVD-Video discs contain video encoded in the MPEG2 format.

DVD-Video discs are designed to play back in hardware DVD players or using DVD playback software on computers with DVD drives installed. The video is compiled along with graphics and sound for interactive menus into the DVD-Video format during the DVD authoring process.

VCD stands for Video Compact Disc and is basically a CD containing up to 74 minutes of video, in a format both hardware VCD players and most DVD players can play back. The video on a VCD is encoded as a standardised form of MPEG1, an older video compression format that requires less computing power to play back than many of the newer and more sophisticated codecs that are available. In terms of image quality, MPEG1-VCD is comparable to viewing a VHS video tape. VCD is still used in many parts of the world as it is significantly cheaper than DVD.

There are various options for distributing your video on DVD or VCD:

• Submit your video to people producing video compilations. The producers of the compilation will look after distribution for you, though you can arrange to be responsible for distributing copies in your own area.
• For small numbers of copies you can duplicate DVDs or VCDs yourself.
• If you anticipate distributing a larger number of discs, you can make a single master disc and have it professionally duplicated. Prices are continually dropping for duplication.
• You can then choose to either set up an ordering system yourself (online or through the post), or pass the discs on to a mail-order company that may have their own online credit-card ordering facility to take the trouble of filling orders and delivering them off your hands.

Making a DVD

• Decide what content you wish to include on the DVD; video segments may include the programme itself and additional video such as a trailer or extra footage, while in the menus you can also include texts about the video and the issues concerned, links to further information, production stills, logos and some audio loops for background music.
• One of the advantages of the DVD format is that you can include sub-titles for different languages, or original-language subtitles can be activated for the hearing-impaired; prepare translations if you have the time and resources.
• Work with a graphic designer to create images for menu backgrounds and buttons, or create them yourself.
• Import your video into your DVD authoring application. Some applications will let you import the DV file you have exported from an editing program as it will be transcoded within the application itself, while others will expect you to have encoded the video as MPEG2 that conforms to DVD specifications.
• Arrange your content within intuitively designed menus that will be easy for users to navigate.
• Create the DVD master using your authoring application and test it on a DVD player to make sure it works correctly, including all the menu buttons.
• Make sure you author your DVD as region-free (known as Region 0), enabling the disc to be played on DVD players sold in different regions of the world. You will still have to choose to author the DVD as either PAL or NTSC depending on where in the world you are going to distribute the discs.
• Copy this master using a DVD burner and a DVD burning application, or take it along with graphics for the disc and jacket to a professional duplication company for bulk copies to be made.

Making a VCD

• Export your video segments as MPEG1 using the MPEG1 VCD settings for either PAL or NTSC, depending on which territories you will be distributing the disc in.
• Import your MPEG1 video files (in the .mpg format) to your VCD authoring or CD burning application. Many CD burning applications will allow you to author a VCD as one of their options.
• Choose to burn your CD in the VCD 2.0 format. Each video file you import will create a separate chapter on the disc that can be skipped forward or backward to using the DVD player remote control or media player software on computer.
• Burn your VCD and test on software media players and on your hardware DVD player.