When you make a video , you have to have a goal … and then you have to reach your goal. For processes that serve internal monitoring and evaluation (and not to be confused with those we show to funders! ) .

For example : we want to make a video to motivate young people to engage in their communities

Our video will be successful only if young people are involved after they see the video.

But how are we to know that we did ?

First, know the baseline. What was the situation before implementing the project? What percentage of young people are involved now? What types of projects are involved in? Why do they do it?

This knowledge, beyond the evaluation, will help in developing the project. For example, we mayfrom it, write a script. [Translation note: Make a script based on the knowledge of youth participation on community projects.]

The monitoring process allows us to adapt the project for its duration. For example, we need to ensure you have chosen the most appropriate way / method to influence our target audience . For example : take the script and see if it really resonates with the community in which we work .

It is important to always consider how people react to our projects. This can be done through questionnaires, focus group discussions, and other methodologies.

Our peers can provide us with evaluation and impact assessment methodologies.


  • It is best to include qualitative and quantitative data in our evaluation.
  • The assessment is not a test — it is a process that allows us to improve our work.
  • Do not focus on the technical elements (the quality of the image, light, etc.), we must evaluate the social impact, and the process of our videos

Thanks to Fernando and Noah Firefly Foundation Mesoamerican Video for Change for this talk!

This was imported from the Tumblr site of the 1st video4change Gathering in Mexico.